The Joy Formidable have spent the first half of 2012 gearing up for the release of their second album, ‘Wolf’s Law‘, due out in early 2013. As a taster for fans of the new material, today the band have uploaded a video for a track inspired by the album title. ‘Wolf’s Law‘ (the track) will not be featured on the album but is a perfect pointer for the band’s second album, both musically and thematically.
The Joy Formidable have always been intimately involved in all areas of their music, with Rhydian Daffyd designing the covers for their singles and their debut album, ‘The Big Roar’. With the film for ‘Wolf’s Law‘ the band worked with director Cat Botibol to create a film that, in the words of Ritzy and Rhydian:
‘captures the unforgiving momentum of life, the restlessness of nature’s cycles and the parallels as well as the uniqueness of each creature’s journey. Contrasting images of the forces of nature at its most violent and destructive with nature as creator, the film poses essential questions which have been at the forefront of our minds throughout the recording process of ‘Wolf’s Law’. Recording in Wales, London, upstate New York and downtown Manhattan presented us with the extremes of existence from rural solitude to some of the busiest and most developed urban environments on our planet and those contrasts and the thoughts they provoked very much filtered into the choice of images that comprise the film’.