Jan 5, 2012
Once in every generation someone comes along and changes everything. Johan Reinhold is not that someone, but he met the woman once… Then there was music!
Johan Reinhold is a Swedish indie electro-pop singer/songwriter ready to re-introduce himself with the release of ‘Shoot Me Down’, his first single from the upcoming full-length debut Beautiful Loser, metaphorically stripping himself of the old Johan only to reveal a darker, more honest and reformed self.
Over the years Johan Reinhold has been involved with several musical endeavors that has given him a following in his native Sweden. His last effort won local praise for its cinematic sound and was later nominated for a Swedish Grammy Award in 2009. Having finished touring Europe that same year Johan Reinhold made an abrupt change and decided to switch his creative path. “I wanted to try something different and explore new territories. I needed to evolve,” he says.
Johan went on and bought himself a guitar to further explore some ideas that had been marinat¬ing in the back of his mind for some time. As the sounds of this guitar got louder Johan knew he was onto something and felt ready to go back into the studio to begin work on a new album.
“My goal was to try different sounds with no real structure or form of writing in mind. I wanted to mix and play around with vari¬ous styles like indie pop, French house, British rock and sprinkle that with some Swedish melan¬choly, taking me back to the sounds that really influenced my younger years” – Says Johan Reinhold.
The blurry electronic pop project eventually grew legs and evolved into a unique, sexy sound honing the skills of Sweden’s most prominent producers and engineers like; Astma, Rocwell and the inimi¬table Lasse Mortén (who also produced Lykke Li, Peter Bjorn & John) plus several others.
